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- Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising ..Harry Hoover , 2009-05-24 03:50
- Advertising and Community Relations -- Get the Best of Both
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?
That's what it's like where I live.
But l..Michele Pariza Wacek , 2009-05-22 06:26
- Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
But they're not the high-octane PR fi..Robert A. Kelly , 2009-04-20 13:10
- Action: The Only Communications Measure That Counts
The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasn't, it has failed. The bottom line is this: action is the only
c..Fard Johnmar , 2009-04-11 02:36
- A Winning Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake ..Robert A. Kelly , 2009-01-25 13:59
- A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and
..Robert A. Kelly , 2009-01-23 16:15
- A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed..Robert A. Kelly , 2008-12-18 17:58
- A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the..Robert A. Kelly , 2008-11-28 18:47
- A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube.
But while you point to many possible causes, seldom do you attribute the wrecka..Robert A. Kelly , 2008-11-18 13:34
- A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or
..Robert A. Kelly , 2008-11-17 23:34
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